Here are a few decisions to get you started: 9:00 A.M. or 9 a.m. or 9am? Colorado or Colo. or CO? October 25 or Oct. 25th 5th Graders or fifth grade students? Children's Ministry: Jesus and Me or Kid's Club? small groups or Small Groups? address your visitors as "loved ones" or "friends"? New Believers Class or First Steps or Theology 101?
Start by purging your content of the following: "food, friends, and fellowship" "come alongside" "lift up" as "in prayer" or "in song" "God put it on my heart" big theological words like: "dispensationalism," "parousia," and "transubstantiation"
Instead of this... Help us serve those in our community by providing for their needs and DONATE TO OUR ORGANIZATION!! Our current needs include: cereal, instant potatoes, canned vegetables, baby formula, and pasta. Please help us by dropping off your boxes or bags of NON-PERISHABLE foods in the Food Pantry bins in the lobby at our headquarters!! Do this... Help us serve those in our community by providing for their needs. Donate to our Food Pantry. Our current needs include: cereal instant potatoes canned vegetables baby formula pasta Drop off your boxes or bags of non-perishable foods in the Food Pantry bins in the lobby at our headquarters.
Example of short and choppy: Calvary Baptist Student Ministries: Impact is our ministry for students in High School. Impact students are committed to a single purpose: living for the glory of God. They meet three times a month in home groups and at a large group meeting twice per month. Xtreme for Christ is our ministry for students in Junior High. They meet each Thursday at 7:00 P.M. in the Youth Room. Each week is filled with small discussion groups, worship, and hang out time. Jesus And Me (JAM) is our Children's Ministry. JAM meets every Sunday morning and evening during our main worship services. Each child is given a Bible-based lesson, activity, and memory verse every week.
Example of friendly voice: If you are interested in learning more about , we invite you to attend Meet the Pastors. Meet the Pastors is a great first step towards becoming involved at Calvary. If you are investigating or have recently decided to make Calvary your church home, then we welcome you to join us at Meet the Pastors. Please register for Meet the Pastors today. We would love to see you there!
Example of firm, active voice using present tense: Join us at one of our two Sunday services. We meet at 9:30 A.M. and 7:00 P.M. each week. We invite you to engage in Christ-centered worship and an application-filled study of God’s Word with us. Visit our "What To Expect" page to find out more about our services and our beliefs. If you have a question or comment, fill out a Contact Us form.
Acucare Total Health had us create a custom skin to incorporate their new logo and to convey the same holistic, natural feel of their services. To do this, they used earth tones, wood textures, and nature images throughout their site.
Acucare Total Health used a custom skin and header to display their logo prominently in the upper left corner of their homepage and throughout their website (see image above).
Acucare Total Health relies on their website's branding to gain new clients. To achieve this, they needed to use consistent imagery, keywords and phrases (as seen in their website header), and theme (as seen in their skin). They used closeup images of their herbal treatments, and tied it together with their wood textured skin, to continue their "natural" feel. And chose closeup images of doctors with patients to establish a trust factor with their clients.