Throughout your TriplePixel site, you are able to add shortcuts to practically any page. A shortcut allows you to give your visitors a direct, easy-to-remember reference to a page. For instance, if you create a shortcut to your products page which is "products," your visitors can access that page by simply typing "http://yoursite.org/products".

For your organization or business, this can lead to a dramatic change in your promotional materials. You can be relieved of providing every bit of detail and can now offer a small introduction while directing the curious straight to more information on your website. Our research shows that people use these shortcuts a lot.

Here are a few tips to using shortcuts:

Keep them short but descriptive
People can only remember so much. A shortcut like "ourmissionstatementandyearlygoals" sort of defeats the purpose--"mission" is probably better.

Avoid acronyms unless they are very well known
If your organization or business holds a fund-raising dinner every year, it's probably not as benefitial to give your event the shortcut "FRD". Instead, use something memorable, like "dinner," "gala," or use the name of your event.

Shortcuts can only be used once
One customer has already run into "overlap" with their shortcuts. Last year's New Year's Eve event had the shortcut "newyears" and had to be removed before that shortcut could be used on this year's event. We'd suggest "newyears2008" as a better practice for something you do regularly.

Feel free to drop the WWW
Your site is most certainly reachable at both "www.mysite.org" and "mysite.org." When you write your shortcuts, save space and leave off the "www." The URL "mysite.org/shortcut1" is simple to type and takes up little of your valuable marketing space.

Don't miss out on using this feature.