Bad News, Good News
Bad news: The amount of time spent by visitors on your organization or business
website can be measured in a few short minutes. And because of the
modern Web-surfer's short attention span, it has become critical for organizations to focus more on building and maintaining their brand on their website in order to keep visitors there for longer.
G
ood news: TriplePixel's Skin feature makes developing and maintaining your brand on your website a few easy clicks away.
Your organization has undoubtedly spent countless hours building and protecting your brand: a logo, colors, imagery, and key words and phrases that convey what you're "all about." Carrying this brand over to your website is just as crucial as the initial building process.
Your website is often your bridge to prospective clients or members and is your best way to broadcast your vision and how you go
about achieving it. You want people to know what you're all about from the moment they see
your homepage and to remember your site long after they’ve left. To
accomplish this, you have to establish your brand identity on your site.
Establishing Brand Identity on Your Website
1. Logo and Colors
Think of your organization's focus. Think of the words, phrases, visuals,
and colors to help convey this theme. Create or use your existing logo
as a symbol for your mission.
Keep these colors and themes in mind when selecting a TriplePixel skin or when developing a custom skin for your site.
Acucare Total Health had us create a custom skin to incorporate their new logo and to convey the same holistic, natural feel of their services. To do this, they used earth tones, wood textures, and nature images throughout their site.
Now that you have your logo to represent your organization, it should be the
first thing users see when they visit your homepage. Display the logo
large and prominent, usually in the top left corner of your homepage
and continue that pattern on each page of your site.
With TriplePixel's Skin feature,
the majority of the work is already done for you. You can add your own
header, and inside of it you can place your logo so that it appears on
each page.
Acucare Total Health used a custom skin and header to display their logo prominently in the upper left corner of their homepage and throughout their website (see image above).
3. Consistency
Use your logo, colors, and visuals to envelop your site with your
mission. Use the same fonts, graphics, relative positions, and
proportions for each web page on your site. A uniform navigation scheme
coupled with a good color scheme can also help reinforce your brand
image.
Pick a style and go with it. Be consistent in your content voice and style.
The use of
Headers,
Ads, and
Thumbnails
can help to achieve stylistic consistency. All of these features are
included when you choose TriplePixel for your website needs.
Acucare Total Health relies on their website's branding to gain new clients. To achieve this, they needed to use consistent imagery, keywords and phrases (as seen in their website header), and theme (as seen in their skin).
They used closeup images of their herbal treatments, and tied it together with their wood textured skin, to continue their "natural" feel.
And chose closeup images of doctors with patients to establish a trust factor with their clients.
Sources for this Article/Other Resources Regarding Branding:
The Significance of Establishing a Prominent Brand Identity for Your Website: OneExtraPixel